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Excellence requires time, practice and, most importantly, learning.

Iguana Sell took its first steps in 2007 with only two workers and a clear purpose: to offer an exemplary and personal service by marketing highly emotional products, writing instruments.From that beginning in a small office at Madrid until what we are now, our dear Iguana has walked a long path gaining experience until joining under its golden logo more than five different product categories, dozens of prestigious brands, more than 15.000 customers and a diverse, multidisciplinary, professional team integrated by 15 people.

It has been the careful, active listening of our customers and partners’ needs as well as the hard work, which allowed us to grow and improve year after year, for more than a decade now!

Thank you.



It all started in a small office where our main task was to photograph the products to commercialize them. At that time, we were an authorised dealer but only in online marketplaces, and so our website was merely informational.


First Madrid Pen Show  


This event allowed us to encounter face to face our customers when we still did not have a physical space open to the public. Today, the Pen Show means much for us, since it is a celebrated meeting with those customers who usually interact with us through our online store and channels, such as Facebook,Instagram orTwitter.

Shopping-enabled websites!


We soon understood that our true, real purpose was to create excellent, long-lasting  relationships with the community of pen lovers from all around the world. Thus, drove by our desire of being closer to our customers and providing a greater support to the whole community, we launched our own online store for Spain, the United States and the United Kingdom

Our first Brick and Mortar store


Delighted to be able to welcome pen enthusiasts whenever they wanted, and drove by the will to improve more and more, a former Bridge Club became what today is the very heart of Iguana Sell. Since its foundation, we have celebrated national and international events starred by brands such as Omas (2013), Nakaya (2014) Montblanc (2015), Pelikan (2016) or Maurice Lacroix (2017).

Home, Sweet Home!

Welcome, watches


Listening to our customers’ demands, we decided to dive into the world ofWatches!Each watch is a unique masterpiece, made to last, to care, to use and to love...exactly the kind of product we love. 


Pen Show Sponsors!


Why not get more involved in the organization of our favorite event, in which we have been present for 9 years consecutively?. Since 2015, we exclusively sponsor Madrid Pen Show, the greatest fountain pen fair in Europe!.

We are 10,000!


10,000 customers! What an incredible milestone for us! Also, we widened our selection of articles, increased the number of brands we commercialized and enlarged our in stock products, which is now integrated by more than 3,500 pieces ready to be shipped within 24 hours.

15,000 clients!


Thanks to the hard work and the trust of our customers and enthusiasts, we achieved a goal with which we could only dream when we started.


Thank you!

We keep active listening and learning with and from all persons that integrate this community of pen and watch lovers.

We feel deeply thankful for your trust placed in us and we will keep working to continue deserving it for much longer!.

Place your order with full confidence!.

The shipping time of this product must be confirmed with the brand. Fill in the form below if you want us to confirm you the estimated delivery date.
★ Our Reviews

Let customers speak for us

1329 reviews
Quality Pens, Great prices, Fast Delivery. Love Iguana Sell

Lovely pen from Pelikan. Quality you feel as you use the pen. Great prices , free and fast delivery and no customs fees. Iguana can’t be beaten.

My S T Dupont Lighter

On receiving the lighter, I was very impressed with it. The colour makes it look impressive. It is very functional and well engineered design. I am sure it will give me many years of use.
Roy Weiss

Buy with confidence - smooth transaction.

Had some reservations about buying such an expensive item online but delivered exactly as promised. Due to the pandemic, there was a slight delay in shipping. IguanaSells contaced me immediately with an update. There was constant communication about the status of my order and that was very reassuring. Pleasure to do business with.

Excellent Dupont

What a great looking and quality lighter. Everything I had hoped for and more.

Ticking all the boxes!

I thought the relatively bright green dial would clash with my clothes, but I was wrong.

As the title of my review says, it ticks all the boxes I had set for myself. The case looks like it's made of steel, but is actually made of titanium, making it feel very light on the wrist, due to its light weight. It's quite big, but hugs the wrist really well, so that it doesn't sit too high on the wrist. The strap has a very good length for a somewhat larger wrist size, such as mine.
On top of that it isn't only solar powered, but also has automatic time adjustment by means of satellite/GPS. Unlike many other citizen dive watches, which have a mineral crystal glass, this one uses a sapphire version, which is another wish I had for my Citizen watch, together with a screw down crown and screw down caseback, because it is, after all, an official dive watch.
The dial itself isn't cluttered with subdials and text, with basically only the day of the week and the battery/power reserve combined into one subdial, so it's very legible as well.
Easily one of the best watch purchases I've made.