The Birth of Iguana
It all started in a small office in Madrid, where our main task was taking product photos for the marketplaces where we sold. Back then, we were already an authorized dealer, but we didn’t have our own store. Our website was purely informational.
Our First Madrid Pen Show
This event was a game-changer—it gave us the chance to meet our customers face-to-face when we still didn’t have a physical space. Today, Madrid Pen Show is a special tradition for us, a celebration where we connect with people who usually interact with us through other channels.
We Launched Our Online Store
We quickly realized our true passion was building lasting relationships with the global writing community. Driven by our desire to get closer to our customers and offer better service, we launched our online store in Spain, the UK, and the U.S.
Our First Showroom Opens
Excited by the idea of welcoming customers whenever they wanted, we transformed an old Bridge Club in the heart of Barrio Salamanca into our very own showroom.
Expanding Our World: Welcome, Watches!
Listening to our customers’ needs, we decided to dive into the world of fine watchmaking. Every watch is a unique piece, crafted to last, to be worn, to be cared for, and to spark emotion—exactly the kind of product we believe in.
Becoming Madrid Pen Show Sponsors
We took our commitment to the writing community even further, supporting collectors and enthusiasts while continuing to grow alongside those who share our passion for exceptional pieces.
We Turned 10!
A decade of passion, growth, and dedication! We expanded our selection, introduced new brands, and now have over 3,500 pieces in stock, ready to ship within 24 hours.
Celebrating 20,000 Customers
Thanks to our team’s hard work and our customers’ trust, we hit a milestone that once seemed like a distant dream.
The First-Ever Pen Week
We created a special week dedicated to writing, bringing together limited editions, exclusive deals, and expert content—a true tribute to the art of writing.
We Opened Our Boutique
A one-of-a-kind space at Calle Conde de Aranda 24, Madrid, for watch and writing lovers. A place where elegance, tradition, and innovation come together to showcase extraordinary pieces in an unbeatable setting.
Iguana Rebranding
We took Iguana to the next level with a fresh new look and a more innovative vision. We’re moving toward the future while staying true to our essence—keeping our passion for writing and watchmaking alive. A new chapter that strengthens our commitment to excellence.
50,000+ Satisfied Customers Our dedicated advisors are available Monday to Saturday, online and by phone.
60+ Official Brands Official warranty, original packaging, and signed warranty documentation included.
15+ Years of Experience Specialists in writing instruments, watches, and premium accessories.
100% Secure Payment Interest-free payment options available and all transactions are fully encrypted.